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When it comes to choosing the perfect winter clothes, many men struggle with making the right choices. Questions like “Is warmth more important than style?” are a common theme when shopping.

In some cases, picking the perfect winter male ensemble is relatively tricky. In addition to having the essential items like jackets, sweaters, and boots, men who care about how they look have to worry about their appearance in mainstream winter brands. Other factors like cost and availability also lead to some men compromising their warmth in colder climates.

Like with other aspects of fashion, it’s possible to have it all. The key to dressing warm and looking great is to purchase items from a quality brand. Doing so can lead to a plethora of options that protect against the chill of winter while also turning heads. Here’s a list of winter brands for men worth checking out.

1 - Outerknown

Any man that cares about fashion and sustainability should include this brand in their winter clothing rotation. Created by a legendary surfer named Kelly Slater and a creative director called John Moore, one of the trendiest clothing brands was born. Outerknown prides themselves on being an ethically-sourced brand that keeps the wearer warm all year-round. With everything from sweatpants to organic cotton knit sweaters, men can layer with style and still be environmentally friendly.

2 - Canada Goose

Although this brand has been especially popular in the last few years, Canada Goose is a winter apparel that protects the body and looks great. This durable jacket brand has been around for over a half century and still put the same effort into their outerwear as they did when they worked out of a small warehouse. Canada Goose carries jackets, parkas, raincoats, and even snowboarding suits. So, males who live in areas with unpredictable winter weather conditions have a variety of options within a single brand.

3 - Smartwool 

Socks are one of the most overlooked articles of clothing during the winter months. The truth is, covering up and leaving the feet bare or under-protected can also lead to getting sick. It’s also unpleasant running errands with freezing feet. Smartwool is one of the merino wool pioneers of the sock industry. Skiers swear by Smartwool socks because they’re cozy and protect the entire foot for hours on the slopes. Not a skier? No worries. Snuggle up on the couch with warm feet on a cool winter night.

4 - Icebreaker

Speaking of merino wool, Icebreaker is a brand that utilizes this material. Icebreaker creator Jeremy Moon understood that merino wool was a sustainable and efficient winter material, so he partnered with a series of growers to create multi-weighted garments men can enjoy in cooler climates. Sweater lovers, coat collectors, and layer lovers alike can enjoy the perfect insulation and know they are lowering their toll on the environment with Icebreaker brand clothing.

5 - Columbia

In the winter apparel industry, there are a few oldies but goldies that come to mind. Columbia is definitely a contender in the best male winter apparel conversation. This globally-recognized brand is influenced by the heritage of the Pacific Northwest. Men looking for quality insulation at an affordable price point can count on the Columbia brand for winter wear. With features like Omni Heat technology, it couldn’t hurt to give this famous brand a try.

6 - The North Face

Is there honestly a guide to winter apparel that doesn’t include The North Face brand? It’s hard to walk down the street without seeing the iconic logo on fleeces and puffer jackets alike. In addition to being one of the most fashion-forward brands on the market, they also have a large focus on promoting sustainability. Because of this, they use animals that aren’t subjected to harmful living and eating conditions. So, anyone seeking a brand that the masses swear by and appreciate cruelty-free clothing need The North Face to endure the harsh winter weather.

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